Marketing Step 1: Search Engine Optimization (SEO)
Now that you have created your website, you are ready to market it online. The first thing that you want to do is get your website ranked higher on Google. To do this, you basically want to create as many links back to your website from other sites. The easiest and most common way to do this is through videos, blogs, social networking sites and social bookmarking sites.
Register: Register your site or blog with google webmaster or google blogs.
Pings: Search engines are constantly gathering information from your website, so the more dynamic the website and the more you change the website, the higher it will rank.
Meta Tags: The most basic way to allow the search engines to pick up on what your website or video is about, is through meta tags description and keywords. The description is what displays on the search engine when it finds your website. Keywords are strings or words that the search engines sort through when someone types in a search. Good keywords consist or 2-4 words together. This allows smaller sites to lead search engine rankings if the keywords are specific enough. You can use keywords for most blogs, video sites and social media sites. Try to be consistent with your keywords, pick a string of words and try to capture that search query. For popular search trends try Google Trends and if you want a FREE keyword suggestion tool try Google, Word Tracker or Keyword Country.
Site Maps: To help Google's web crawler identify your sites multiple pages. Sitemap creation online
Backlinks: A backlink is simply a link coming back to your site. There are multiple ways to create backlinks including backlink exchanges, blog linking and social bookmarking and networking backlinks.
Landing/Feeder Pages: Anytime you see a plain page that looks like a sales page, and/or:
1. Asks you to put in your name and email
2. Says click here to download a free product, you are probably on a landing page.
3. Offers you anything to convince you to visit their main page
Social Bookmarking: This is a quick and easy way to be seen by search engines. The main social bookmarking sites you should focus on can be found at Top 10 Social Bookmarking Sites. There is also a free website that helps you manage your bookmarks called Social Marker. Instead of going to each website individually and signing up, Social Marker allows you to register and add your website, blog or video as you navigate through their 50 bookmarking sites. If you have a site or blog and would like to allow your guests to share your website on their social bookmarking sites just include the link found at Share This.
Social Networking: Social networking may seem like just a place to catch up with your friends online but it is also a place for you to link back to your website. Read more about Social Networking.
Videos: Videos are great to draw traffic to your site and to rank higher on search engines. They do take longer than social bookmarking to appear, but they benefit your ranking longer than social bookmarking. There are multiple sites that you can submit videos to. Click to view 140 places to submit your video.
Important Tip: Try to keep your videos under 10 minutes or you will limit the places you can submit your video.
Don't have the time to submit your video to all the social bookmarking, media and networking sites? Try Traffic Geyser.
Blogs: Once you have a video or website created, it is best to submit your videos to as many blogs as possible. You can read more about blogs in Web 2.0.