Part 2: Landing Pages and Email Lists
As you know, there are 4 main components to building successful affiliate marketing sales funnels. You have already learned about the first major component, advertising.
Now, the second major component of the sales funnel:
2. Landing Pages
From your advertisement, whatever it may be (solo ads, social media, swaps, etc.) you will be trying to drive traffic to some destination. That destination is known as your landing page.
Your landing page does exactly what it sounds like, it is the page that your traffic “lands” on. This is the page that determines your success. It begins to “funnel” your generated traffic into email lists and into offer pages.
What is the Purpose?
There are two main purposes of the landing page:
1. To build your asset. In affiliate marketing, your asset is the size of your email list. The larger your list, the more valuable it becomes for sales, marketing, and branding power.
2. To direct target to an offers page. If the person clicks buy, then you have made money!
So now, what is this email list we are talking about and how does it apply to the landing page?
Email lists and autoresponders
Your landing page, at the very least, should be “converting” at about 30%. This means that 30% of the traffic that visit your landing page should “opt in” to your email list.
“Opting in” means that the visitor of your landing page has entered in their email into the subject field, and has then been enrolled in your autoresponder.
Autoresponders are online tools that automate your emailing process.
Autoresponders allow you to build up a list of emails that you want to send out at different days. Once this visitor has opted in to your list, the autoresponder will automatically send that visitor that first email that you have written and assigned. Then, it will automatically send every other email you have written and assigned until it runs out of stockpiled emails.
Barely anyone clicks buy the first time they see the offer.
This is the whole idea behind the autoresponder. Very few people feel compelled to buy a product the very first time they are exposed to it. This is where the autoresponder comes in. The autoresponder provides potential customers additional information to help aid them in their buying decisions.
How to construct a good landing page:
The landing page should provide the visitor a brief overview of the product. Most importantly, the landing page needs to compel the visitor to move to the next step. Now, you cannot commit false advertising.
You cannot write things like “this product will get you $1,000,000 within 90 days guaranteed!” Unless the product you are promoting can actually deliver, you cannot make claims like this. Even if the visitors fall for this claim and buy the product (which is highly unlikely), they will soon learn you are a scammer and they will never buy through you again. The landing page must be congruent with the offer.
This seems like a no-brainer, but it happens too often. Many times affiliate marketers will become lazy and use the same landing page for a variety of offers they are promoting. Unfortunately, they forget to update their landing pages to fit the offers they are promoting.
You cannot offer health and fitness products on your landing page while emailing your list online gaming offers.
In this case, visitors would have opted in thinking they will learn more about health and fitness, to find they are getting daily emails about the newest PC gaming software. They will soon leave your list and you will not make any sales.
If you have made it this far, congratulations. This is the most important ingredient in making successful landing pages.
Split testing ensures you are publishing your best, highest converting landing pages.
How to split test:
Month 1: With split testing, you create two or three flagship landing pages. These are your first landing pages you are going to test. You then send equal amounts of traffic to each landing page. After all of the traffic has ran through, you go back and analyze which landing pages converted the best. You then save the best landing page for next month, and delete the other two.
Month 2: Now, in month two, you create another one or two original landing pages and run them with the one from last month, again sending equal amounts of traffic to each. You then see which one converted the best and delete the other two.
Month 3: repeat.
If you would like, it can be beneficial to save the top performing landing pages from each month.
For example, let’s say in month one LP1 (Landing Page 1) was the top performer at a 45% conversion rate.
However, in month two LP3 was the top performer converting at 50%, so you replace LP1 with LP3.
Now, in month three let’s say that LP3 performs best again, but this time it only converts at 20%.
This could indicate that this landing page is tired, and you may want to put LP1 back into the lineup (because you know it previously converted at 45% in month one). In this case, it would be beneficial to have LP1 saved so that you can put it into the lineup at whatever time you can.
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